Reaktualisasi Sasaran Dakwah Di Era Digital: Pendekatan Interdisipliner Antara Ilmu Dakwah Dan Teknologi Informasi
Main Article Content
Sandy Syarif Maulidi
Amelia Rosanti
Noera Noermanias
Ali Hasan Siswanto
Perkembangan teknologi digital telah membawa transformasi mendasar dalam praktik dakwah Islam, khususnya dalam hal penentuan dan pendekatan terhadap sasaran dakwah. Artikel ini bertujuan untuk mengkaji secara kritis reaktualisasi sasaran dakwah di era digital melalui pendekatan interdisipliner antara ilmu dakwah dan teknologi informasi. Dengan menggunakan metode kualitatif berbasis studi kepustakaan dan analisis konten, kajian ini menelusuri bagaimana algoritma media sosial, big data, dan perilaku digital audiens membentuk dinamika baru dalam strategi dakwah. Hasil penelitian menunjukkan bahwa segmentasi sasaran dakwah tidak lagi dapat dibatasi oleh parameter demografis konvensional, melainkan perlu mempertimbangkan digital persona, preferensi algoritmik, serta afiliasi komunitas daring. Selain itu, penelitian ini mengusulkan kerangka teoritis baru bertajuk Digital Da'wah Targeting Model yang mengintegrasikan prinsip komunikasi dakwah dengan teknologi informasi berbasis data. Temuan ini berimplikasi pada perlunya reposisi peran dai sebagai content creator yang tidak hanya kompeten dalam penyampaian pesan keislaman, tetapi juga dalam memahami mekanisme distribusi pesan di ruang digital. Artikel ini diharapkan dapat menjadi kontribusi strategis dalam pengembangan ilmu dakwah kontemporer yang adaptif terhadap tantangan era digital.
Efendi, Erwan, Gita Ramadhani, dan Tria Tanti. 2024. "Efektivitas Dakwah dalam Media Digital untuk Generasi Z." Da'watuna: Journal of Communication and Islamic Broadcasting 5, no. 2: 45–60. https://journal.laaroiba.com/index.php/dawatuna/article/view/5480.
Irpan, M., et al. 2023. "Planning of Da'wah in the Digital Era." Quality Festival 2023. https://www.researchgate.net/publication/371491854_Planning_of_Da%27wah_in_the_Digital_Era.Pratama, Andy Riski, Wedra Aprison, dan Nurrahmi Latifa Syafruddin. 2024. "Dakwah Digital dalam Penyebaran Nilai-Nilai Islam." [Nama Jurnal Tidak Dicantumkan] 5, no. 1: 45–53.
Rizki, Akmal, et al. 2025. "Analysis of Digital Technology on Da'wah." [Nama Jurnal Tidak Dicantumkan] 10, no. 1: 33–64. Safira, Meisha Yasmin. 2023. "Sosial Media sebagai Media Kampanye Partai Politik." Dawatuna: Journal of Communication and Islamic Broadcasting 4, no. 3: 1196–1208. https://doi.org/10.47467/dawatuna.v4i3.5480.
Saifillah, M. 2023. "Models of Communication of Da'wah Content in the Digital Era." Proceeding of International Conference on Education, Society and Humanity 1, no. 1: 1358. https://ejournal.unuja.ac.id/index.php/icesh/article/viewFile/5641/2306.
Ummah, Athik Hidayatul. 2023. "Communication Performance of Millennial Students: Digital Da’wah Strategies of Islamic Boarding Schools in Lombok West Nusa Tenggara." TASAMUH 21, no. 1: 71–100. https://doi.org/10.20414/tasamuh.v21i1.5775.
Albadi, Nuha, Maram Kurdi, dan Shivakant Mishra. 2022. "Deradicalizing YouTube: Characterization, Detection, and Personalization of Religiously Intolerant Arabic Videos." arXiv. https://arxiv.org/abs/2207.00111.
Alruthaya, Ali, Thanh-Thuy Nguyen, dan Sachithra Lokuge. 2021. "The Application of Digital Technology and the Learning Characteristics of Generation Z in Higher Education." arXiv. https://arxiv.org/abs/2111.05991.
Cinelli, Matteo, et al. 2021. "The Echo Chamber Effect on Social Media." Proceedings of the National Academy of Sciences 118, no. 9: e2023301118. https://doi.org/10.1073/pnas.2023301118.
Gross, Michael. 2017. "The Dangers of a Post-Truth World." Current Biology 27, no. 13: R663–R666. https://doi.org/10.1016/j.cub.2017.06.021.
Lubis, H. M. R. 2021. "The Influence of Information Technology on Religious Practices in Urban Muslim Communities." ResearchGate. https://www.researchgate.net/publication/387132382_The_Influence_of_Information_Technology_On_Religious_Practices_In_Urban_Muslim_Communities.
Masripah, Ani Siti Anisah, dan Asep Irvan Irvani. 2024. "Navigating Faith in the Digital Age: The Role of Technology in Shaping Gen-Z's Religious Perspectives." Eduscape: Journal of Education Insight 2, no. 4: 410. https://doi.org/10.61978/eduscape.v2i4.410.
Pariser, Eli. 2011. The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think. New York: Penguin Press.
Pabbajah, Mustaqim. 2024. "Religious Disorientation in the Digital Transformation: An Islamic Review." Dalam Advances in Digital Transformation - Rise of Ultra-Smart Fully Automated Cyberspace, disunting oleh Eduard Babulak. IntechOpen. https://www.intechopen.com/chapters/1177660.
Setia, Paelani, Muhammad Ikhlas Rosele, dan Farah Ruqayah. 2024. "Digitizing Worship: Challenges of Religious Applications and Spiritual Decline in the Digital Era." TEMALI: Jurnal Pembangunan Sosial 5, no. 2: 39565. https://journal.uinsgd.ac.id/index.php/temali/article/view/39565/0.
Shao, Chengcheng, et al. 2018. "The Spread of Low-Credibility Content by Social Bots." Nature Communications 9, no. 1: 4787. https://doi.org/10.1038/s41467-018-06930-7.
Webster, James G., dan Thomas B. Ksiazek. 2012. "The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media." Journal of Communication 62, no. 1: 39–56. https://doi.org/10.1111/j.1460-2466.2011.01616.x.
