Analysis Of Factors Influencing New Vehicle Purchase Descicions At Auto200 Bukittinggi
Main Article Content
Sabri
Mairinal Avis
Melianus Lase
The study aims to see factors that influence the decision to purchase new vehicles in Auto2000 Bukittinggi of motivations, perceptions, learning, economic circumstances and lifestyle. The population in this study is 213 people and 70 people are sample material. Data is collected through the distribution of questionnaires with a likert scale model and then tested to the validity and reliability of the questionnaire. The data analysis technique used isa factor analysis method using the SPSS program 23.00. The purpose of this factor's analysis is to see what factors influence the decision to buy new vehicles in Auto2000 Bukittinggi and at the same time see the most dominant factor. Analysis has found that motivational, perceptions, learning, economic circumstances and lifestyle are positive for new vehicle purchase decisions in Auto2000 Bukittinggi and the most dominant factor is economic circumstances.
Armstrong ( in Nugraheni , 2003 ) a person's lifestyle can be seen from the behavior carried out by the individual.
Brown , et al . 2001 . Customer . PT. Gramedia. Jakarta.
Ebert and Griffin ( 1995 ) . Consumer Behavior. International Edition .
Ghozali , Imam . 2005. Multivariate Analysis Application with SPSS Program, Diponegoro University Publisher, Semarang .
Hopwood , 2001. Accounting Information Systems, Fourth Edition , Book One, Jakarta.
Hawkins , et al . , 1998. The Strategic Value of Customer Loyalty. Ghalia Indonesia, Jakarta.
Handoko , T. Hani, ( 1996 ) , Personnel and Human Resource Management, Yogyakarta: BPFE.
James F. , et al ., 1994. Consumer Behavior, Jakarta: PT Gramedia Pustaka Utama.
Johnson , RA and Wichern DW, 2002 , Applied Multivariate. Statistical Analysis, Fifth Edition, Prentice.
Kotler , Philip and Kevin Lane Keller , 2008, Marketing Management (Twelfth Edition), Third Printing, PT. Indeks, Jakarta.
Kotler , Bowen & James Makens . 2003. Hospitality and Tourism Marketing, Second Edition.
Kotler Philip & Kevin Lane Keller , 2009 , Marketing Management, 13th Edition Volume 1. Jakarta.
Kotler and Armstrong , (2006), Principles of Marketing, Seventh Edition, Publisher. Salemba Empat, Jakarta.
Kartini Kartono . 2006. “Leaders and Leadership”, Publisher PT. Rajagrafindo Persada, Jakarta.
Kotler , Philip, 2002 , Marketing Management, Volume 1, Millennium Edition, Jakarta,. Prehallindo.
Plummer ( 1983 ) lifestyle is an individual's way of life. Jakarta: PT. Gramedia Pustaka Utama.
Stanton , William J. 1996. Principles of Marketing (translation). 7th edition, vol. 1. Erlangga. Jakarta.
Schiffman , Leon , & Kanuk , Leslie Lazar. 2008. Consumer Behavior 7th Edition. Jakarta: PT. Indeks.
Schiffman , Leon , & Kanuk , Leslie Lazar. 2007. Consumer Behavior 7th Edition. Jakarta: PT. Indeks.
Susan Irawati , 2008 , Basic Accounting 1&2, Pustaka, Jakarta.
Sasanti , Drever . ( 2003 ) . Definition of Perception. Jakarta: PT Gramedia Pustaka. Utama.
Solomon , M.R. 1999 . Consumer Behavior: Buying, Having, and Being. 4th Edition .
Schiffman & Kanuk . ( 2004 ) . Consumer Behavior (7th edition). Jakarta, PT. Indeks.
Soetjiningsih . ( 2004 ) . Adolescent Growth and Development and Its Problems. Jakarta: PT. Indeks.
Susanto ( in Nugrahani , 2003 ) Lifestyle is the latest thinking. Jakarta: PT. Gramedia Pustaka Utama.
Sugiyono , 2005 , Qualitative Research Methods, Bandung: Alfabeta.
Sugiyono , ( 2008 ). Qualitative and Quantitative Research Methods and R&D. Bandung. Alfabeta.
Sugiyono . 2001. Statistics for Research. Bandung: Alfabeta.
Sugiyono . 2004 . Business Research Methods: Publisher CV. Alfabeta: Bandung.













