RIZALI ZAKA WALI; FITRI MAULIDAH RAHMAWATI. The Impact of Social Media Marketing Activities and Brand Ambassadors on University Purchase Decision: The Case of Unisa Yogyakarta’s TikTok Campaigns . Menulis: Jurnal Penelitian Nusantara, [S. l.], v. 1, n. 8, p. 556–563, 2025. DOI: 10.59435/menulis.v1i8.623. Disponível em: https://padangjurnal.web.id/index.php/menulis/article/view/623. Acesso em: 25 mar. 2026.